04 February 2015

Protecting Your Web Domain [Guest Post]

When it comes to keeping your domain protection current, you ought to know well beforehand that this is a measure of the utmost importance. There are many reasons why you need to keep your domain well established and well protected. But if you're in any doubt about the importance of domain protection, this post ought to set you straight on the matter.

You Don't Want To Lose Your Place Or Your Face

Your domain is the place that you do business from. It's the place where thousands, or very possibly millions, of people visit you for the first time to make your acquaintance. Think about that for a moment. No matter how many people you meet in your life, you will very likely never shake hands and exchange pleasantries with a million people in person. But untold millions of people will visit your website over the course of your business career.

So, unless you've retired or sold off your business to others, it's vitally important that these millions of potential customers have a place to meet you - or, more precisely, your business, your goods, and your services. Considering that there are, indeed, millions of people who are searching the Internet every single day in search of a business that provides goods and services akin to yours, it's a tragic day for your wallet if your domain has expired and your website is "off the air".

Loss Of Domain = Loss Of Revenue

And this is where the crunch comes in. To put it quite frankly, loss of your domain = instant loss of revenue. Even if your website has only been up for a year and you've done the majority of your business at your "brick and mortar" location, the fact remains that your website has accounted for a sizable portion of your revenue.

You may not realize this, but a large percentage of your customers have found your business in the first place by surfing the Internet. Even if the majority of these customers have preferred to purchase from you at your physical location, a great many of these people have first perused your site to make sure that you have the goods and services that they're searching for.

These are only a few of the many, many reasons why you need domain expiration protection. If you don't have a plan in place, now is the time to get up to speed.

This is a sponsored guest post.

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